Your prescription to a whole new kind of HR & benefit process

“Misdirection” is a step-by-step playbook for CEOs, CFOs, business owners and HR executives that will help you identify and mitigate what can be the largest cause of negative operating leverage in your business (your healthcare plan). No matter your industry, company size, or location, this book will provide the tools to help you uncover what every other consultant has ignored. These expenses, hiding in every business, are disguised as liabilities but can become a powerful asset. You can look at this book as a self defense, judo of sorts, to protect your company from unnecessarily overspending on what should be a manageable expense. Not only do we address healthcare cost but we discuss the how to increase the quality of your company’s healthcare plan, employee morale, improving company culture and how all these topics are tied together.

Many times we see organizations sacrifice the important for the urgent. This causes businesses to neglect what they believe they cannot change and instead focus on what they know they can. Unfortunately, this blind spot on your P&L has been largely overlooked because you have been trained to overlook it. In fact, most business owners, C-suite executives, mayors, governors, and union heads have been trained to delegate this expense to non-P&L managers. This is because they’ve always thought there was no way to control their healthcare expense. In reality, they have been simply kept in the dark by the misaligned incentives in this multi-billion dollar industry.

Warren Buffet once famously called GM “a health and benefits company with an auto company attached.” It has also been reported that Starbucks spends more on health insurance for its employees than it does on coffee beans. For most companies, health insurance is the second or third largest expense after payroll and raw materials. This puts you in the healthcare business! We have just one question for you—how is your healthcare business doing?

In this book, you will learn:

• How a few simple steps can increase your company’s EBITDA each and every year.
• How price and cost are different and how we can use this to make your health plan better.
• How to turn a rented liability into an asset you own.
• Why your company unnecessarily overpays for what should be a manageable expense.
• The fastest way to recapture a decade or more of losses – that you have already experienced.

• Who is the Cartel and how they have been paid billions by ripping off millions of people and business just like yours.
• Why healthcare supply chain price gouging causes the quality of your health plan to diminish, and what you can do about it.
• The financial hedging strategy that will allow your company to arbitrage risk of $40,000 – $1M, down to less than $5,000.
• Recognize the “learned helplessness” that has gradually crept into your awareness over the last 10+ years.